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by Darkseid
on Tue Apr 29, 2008 8:42 am |
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Slowly, ever so slowly....perhaps the most vile and rabid smoker-hating rag on the planet is losing its influence.
Posted Tue April 29 2008 09:33 AM
The Toledo Blade was a part of a report by Scarborough Research titled: 2008 Newspaper Audience Rating Report as noted in Editor and Publisher today. It looked at the reach of a newspaper in a particular market through its Web site and print. The Toledo Blade print reach decreased 5% from the year before (from 58% to 53%). It's Web site remained the same at 7% and the integrated reach (Web and Print) for the Toledo market decreased 4% (from 59% to 54%).
The article noted that 54% integrated reach is nothing to laugh at, but if the current trend continues soon, the integrated reach will drop to less than 50%, and for the Toledo market that would be unprecedented.
You can read the full report at:
http://www.editorandpublisher.com/eandp/search/article_display... |
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Darkseid
Smoking Lobby Sponsor
Joined: Jun 13, 2006
Posts: 1303
Location: Peoples Republik of oHEILo
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by smallbird
on Tue Apr 29, 2008 8:46 pm |
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That link doesn't work for me, dark. Maybe I'm doing something wrong?  |
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smallbird
Enthusiastic Smoker
Joined: Jan 03, 2007
Posts: 236
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by Darkseid
on Wed Apr 30, 2008 12:57 pm |
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Darkseid
Smoking Lobby Sponsor
Joined: Jun 13, 2006
Posts: 1303
Location: Peoples Republik of oHEILo
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by smallbird
on Fri May 02, 2008 10:15 am |
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smallbird
Enthusiastic Smoker
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Posts: 236
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